10 Reasons to Advertise… posted: 05 Dec, 2010
10 Reasons to Advertise during tough economic times..
Originally a mailer we sent out to clients earlier this year, we thought it might help to make it publicly available…
1 YOU ARE ALIVE AND TRADING
You still work - why not invite people to avail themselves of your services? If you are trading at all, you must market yourself to keep the money coming in.
2 OPPORTUNITY
When the pool gets smaller, your visibility increases, as do your odds of being the escort or agency of choice and seizing share from your competitors.
3 STABILITY
When your business gets quieter, increase advertising in your services. Your website and internet directories offer a variety of advertising and marketing options to suit your needs, as well as an already established name.
4 RELIABILITY
During tough times your advertising needs a “return on investment” and not other nice options. Internet advertising is a proven return on investment vehicle, partnered with a structured links campaign and the expertise of 69Design this will provide trackable results.
5 FISH WHERE THE FISH ARE
Use newspapers for local advertising partnered with your website and its internet links. This offer the best local exposure plus an effective on-line brochure. These are the key areas you should use when targeting new clients.
6 SELECTIVE CONSUMERS
Clients research their spending more during tough times. Be among the considered choices. The internet is the marketplace for quality clients, and if you are not there and visible, you may not be considered as a choice for those who are considering spending.
7 CREDIBILITY
Advertising in a credible places is an indication that you are credible as well.
8 BRAVADO
Never show your fear. Advertising indicates your confidence in your business.
9 CONVERT WANTS INTO NEEDS
During tough times clients are far more selective. It is up to you to convince clients that your services are the one they should be looking at. Advertising will bring your website in front of them.
10 PLANT THE SEED
Even if clients are not spending today, they will tomorrow or the day after, advertising is your opportunity to start people thinking about which escort services are out there, and why they should use them in particular. It will pay off later