Blogging for escorts part one posted: 19 Jul, 2010
The Two Primary Excuses
1) I Don’t Have Time to Blog
The truth is you don’t have time *not* to blog. You probably already write blog articles, you just don’t call them that. Blogs are the new email newsletters. Most anything that could go in your newsletter can go in your blog. You can still send the content out via email, and readers can subscribe to your blog to get posts via email. But a blog is better than a newsletter because readers can join the debate and be positioned to respond to other “calls to action” you may place adjacent to or within posts. In addition, readers will be able to navigate your blog to read older articles that would otherwise be in a deleted newsletter. Best of all, each blog article you post will provide lasting benefit because it is a web page that can be optimized, indexed, and drawing natural search traffic for you ad infinitum.
In addition, quality blogging engines can support multiple authors, so for agencies more than one person can post articles, perhaps one of the escorts as well as the site owner. This takes the pressure off any one individual, and remember that a good blog post might just draw a parallel between two or three recent industry articles, or suggest a new article for the industry A good article doesn’t have to be a PhD thesis.
2) What if My Clients Actually Find Out What I’m Thinking?
Some escorts don’t like the idea of blogging because it means relinquishing control over some elements of their “brand”. A blog is less formal than a web site profile or an email message, and the comments left by readers cannot be predicted. The point here is… too bad! In today’s world, consumers have access to thousands of opinions about your brand, and a lot of articles, commentaries, reviews, etc. that will certainly impact their decisions. The idea that you can control exactly how you will be perceived or keep clients in the dark is outdated. The truth is your best option is to engage clients in an honest, open dialogue. Be confident that transparency is the best policy, and clients will reward your candor.