Keyword Density and Placement posted: 08 Nov, 2010
There is no magic keyword density formula. There are only some guidelines to consider when deciding how heavily to place keywords on a web page. Use the tools available—keywords in page titles, bold text, site maps and more—to increase the rank of your site.
Most website owners talk about their most important keywords, but very few really do anything about them. Those often overlooked search terms that are so important to a website’s placement in the search rankings are a vital component of any search engine optimisation (SEO) effort.
Without keywords for the search engines to index, there is literally nothing to find in the search engine results pages (SERPs). Keywords are the function of the search engines. As a result of those searches, your most important keywords are what lead potential customers to your web pages. Take care of your keywords, and they will take care of you.
Location and Density of Keywords on the Page
The importance of keywords to a website is felt in two ways. The first area of consideration when writing the on page and off page content is keyword placement on the page. Where the keywords are located is important, to varying degrees, with the major search engines.
The second area of importance for keywords is their density on the page. How many keywords appear on the page makes a difference to all of the search engine algorithms. The choice of which keywords to target on a page is often of vital importance, especially for highly competitive keywords.