Mobile internet access and the escort industry posted: 25 Sep, 2011
Firstly some pretty impressive statistics in respect of growth and Apples dominance of this market.
1) In September 2009, just 0.02% of all UK web traffic originated from a mobile device. In January 2011 this figure was a staggering 8.09% (representing a growth of over 4000%)!
2) iPhone traffic accounts for around 4.5% of all UK website traffic – not just mobile traffic!
3) iPhone traffic accounts for more than half of mobile traffic.
4) More people browsed UK websites in January 2011 from an iPad than from all Android powered devices put together. In fact, that’s been the case since September 2010, just over 3 months after the first iPad was launched in the UK.
5) In January 2011, Apple devices accounted for more than 70% of all mobile traffic in the UK.
6) If growth continues at the rate it did for the latter part of 2010, by June 2011, 13% of UK web traffic will be of mobile origin.
OK so how does this affect you and the escort industry in general? Which is of course why you are reading this..
Firstly, be very sure that the mobile market is here to stay, often it is a triumph of convenience over ease of use, when it comes down to it browsing the net is not really that fun on a mobile, but it is often very convenient.
Secondly, if your site is wholly written in Flash or has flash components in it these will not as a rule work or be visible on a mobile device. This is the main reason we dropped the development of Flash sites although we still use Flash for image galleries, however we do provide a fallback for mobile users.
Thirdly, check how your site actually looks on a mobile, amateur designers often assume, or do not know better that Internet Explorer is the only browser, it isn’t. Google Chrome, and Firefox have been stealing market share for a considerable time, plus Safari on a mac (Safari is the default browser on iPhones and iPads) and Opera all these have their devotees, all display content slightly differently. In fact IE is the least Web Standards compliant browser out there and often sites designed only for IE will fail or degrade in other browsers or other devices.
Fourth, and this is aimed mainly at agencies, if you have an information heavy site (or even a blog) consider serving a specific mobile version. We already offer this both for our blog clients in the form of a mobile detection plugin, or for agencies a stripped down mobile friendly channel with basic info, designed to load quickly.
Finally to wrap this up with the bit where we extoll our virtues. Here at 69Design we check all new sites in all major browsers, we optimise and hand write our code to be efficient as possible, we try to provide help and advise here on the blog free of charge so that standards can rise, and everyone, escorts, clients, designers etc benefit. We are moving to HTML5 based sites and Media Queries to display (the same) content based on the display resolution of the device it is being viewed on.
So, check your site, or ask someone to check it for you. If you need any help or would like more information please contact us either by phone or e-mail or talk to us on twitter @69DesignLtd. We will always try and help.
Richard and Mandy