Putting the Social in Social Marketing posted: 22 May, 2011
Twitter, Facebook etc have become an integral part of peoples on-line lives, many spending ours socialising with friends and generally joining in the background noise of the day to day social networking sites.
Why then is the escort industry (tempted to use twitter hash tags then, such is the twitter habit) still languishing in a backwater?
Many reasons probably, of course it is still “minority” interest but also one still mired in the 1990s in many ways. Having run some tests, most escort tweet are advert based, that is they simply announce, they do not encourage interaction or have any great relevance in the wider twittersphere. yes they are still picked up by Google which is one aim, but the ability to engage with clients in meaningful dialogues is far more valuable.
Previously this was the provision of the message board where owners could dictate policy or lack of it and run them as their own private fiefdoms. While these still exist (although declining in relevance), the ability of a twitter account to create your own personal forum is one which should be embraced. When do clients want you be available? When is the busiest times? What uniforms (if thats your thing) get the most reaction? Any idea, the answer is probably no, use Twitter and Facebook to ask these questions, project a personality and pick up feedback, clients love to feel useful!
The industry is changing, meaningless cloned escort directories continue to proliferate, each new one takes a share of the others, and decrease the overall relevance of the whole, apart from of course the very few big players who continue to dominate. (We have stopped offering directories because we consider them a waste of clients money). The Social networking scene has yet to really reach many escorts who even if they use, perhaps have not thought through the best way to actually add value from them.
There is a well known design blog called “signals versus noise” make sure your sending out signals clients want to listen to, not just contributing more noise.
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