Top of the Pops in Google! posted: 19 Feb, 2011
A slippery slope indeed but for today at least we scaled the ladder which is Google and reached the number one spot for the search term “independent escort web design”.
Probably tomorrow we will have slipped again but for today at least there we are. However this post is not about bragging but about how difficult and time consuming battling with Google is….
Over the past few months (since launching our new site here) we have been tweaking a couple of sites including this one to try and improve their rankings, and despite what others may promise let us tell you it is a long job requiring patience, dedication and a lot of obsessing over the smallest .1 percentage point change.
So first the myths, and the crazy promises many of you will have in their inbox every day.
- Google, Bing etc will not accept paid listings (ad-words) for escort or escort related sites so many of the “we guarantee etc” promises can be binned straight away.
- There really is no quick fix, the promise of a zillion back links overnight usually means the use of inferior sites, link farms etc, which a) Google will penalise you for, and b) will arouse Googles curiosity if many links suddenly appear overnight.
So what strategy have we adopted? Well firstly we concentrated on a clear site with no broken links, simple navigation and clear and correct mark up code, Google now actually assesses load time as well as everything else.If your site is still using tables and bloated code for layout you will be penalised.
Secondly we tried to pick just a few key phrases we wanted to be found for and targeted those and those alone, ensuring the descriptions, and text were all aimed at those phrases. The text of the site while written for the reader (important, if the site is unreadable or uninteresting then what point top spot?) not the search engines, although we were careful to use the key phrases where we could.
Thirdly we drastically upped our Social Media presence, making use of Twitter, Facebook, Flickr etc all of which are searchable by Google, Bing etc.
We also invested in some high end SEO software, and spent the time both working it out, then interpreting its recommendations.
The other site we have been experimenting on is a small independent escort site with much less content, even this (so far) has risen from just appearing in the top 100 for very competitive key terms to just scraping the front page, all within three months, and this fighting some large directories using the same key terms! We will report more on this when it gets even higher..
Can we so the same for you? Yes we believe we can, although we will not guarantee overnight results, or make wild promises. What we can do is promise to invest the time, and resources and work with you on creating structured, interesting content targeted to both your clients and the search engines. This will show results, this will drive good quality traffic to your site, this will improve enquiries, the rest you will have to do 