Using text in your website posted: 21 Aug, 2011
You have a good looking website, you have invested in professional photos, all with the object of promoting yourself in the best light to your clients both existing and prospective, however there is another very important element, the site text.
Firstly write text for people not for search engines, your clients will not want to read unintelligible text stuffed with “relevant” words.
Next pick your key words that you want to be found for, escort in some town” or “some town escort” for example. While meaning the same, Google will treat these as different search terms so choose carefully, stick with these and be consistent with the keywords. Also limit yourself to three or four words or phrases, too many will dilute the ability to target effectively.
Do NOT over use these key phrases or words however, “Key word stuffing” as it is called is frowned on and can lead to the reverse of what was intended, a downgrading of the site, additionally highlight key phrases in bold, search engines give some additional weight to text formatted this way.
Lastly be unique, Google compares text, if it finds duplicate text it has to pick which is most important and discards or downgrades the other, this could be yours!
Hopefully the above helps, check your profile page(s) on your site, and (if your a client) send us any changes you want to make. Alternatively ask us for advise or to rewrite for you, we are here to help!